Everybody on Mute: Why TikTok Doesn't Need Music Anymore

Feb 15, 2024

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In this week's episode, I explore the relationship between TikTok and the corporate music industry.

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Timestamps:

00:28 Intro

3:25 Update

9:54 The platform's history as Music.ly 

12:58 Rebrand to TikTok & the platform’s intended origins 

16:02 How TikTok became the go-to music discovery platform

22:00 The impact of TikTok on the music industry

26:42 Why TikTok might not need music anymore

Resources:

https://www.businessinsider.com/what-is-musically-2016-5 

https://www.forbes.com/sites/mnewlands/2016/06/10/the-origin-and-future-of-americas-hottest-new-app-musical-ly/?sh=7e277cbc5b07 

https://www.wsj.com/articles/lip-syncing-app-musical-ly-is-acquired-for-as-much-as-1-billion-1510278123 

https://about.instagram.com/blog/announcements/introducing-music-for-instagram-stories 

https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin 

https://techcrunch.com/2018/08/02/musically-tiktok/ 

https://newsroom.tiktok.com/en-us/musical-ly-and 

https://www.bbc.com/news/technology-53640724 

https://www.reuters.com/article/us-musical-ly-m-a-bytedance-idUSKBN1DA0BN/ 

https://www.nytimes.com/2017/11/10/business/dealbook/musically-sold-app-video.html 

​https://newsroom.tiktok.com/en-us/music-impact-report-confirms-tiktok-fuels-music-discovery 

https://www.nytimes.com/2023/04/07/arts/dance/tiktok-dance-evolution.html 

https://www.businessinsider.com/how-tiktok-is-changing-music-industry 

https://www.forbes.com/sites/hughmcintyre/2023/09/11/tiktok-looks-to-make-rising-musicians-into-superstars-with-its-elevate-program/?sh=3c4cb18b63f1 

https://www.colorado.edu/today/2022/09/12/how-tiktok-has-changed-music-industry 

https://www.vulture.com/2020/05/doja-cat-career-controversy-timeline-dr-luke-racism.html